At 777ab, protecting the personal data of every player — from Karachi to Islamabad — is a core responsibility, not an afterthought. This Privacy Policy explains exactly what information we collect, why we collect it, how it is stored and used, and what rights you hold over your own data.
Six key privacy principles that define how 777ab handles your personal information across every interaction with the platform.
777ab collects only the personal information that is strictly necessary for account registration, identity verification, payment processing, and legal compliance. We do not harvest data for resale or build behavioural advertising profiles on players.
All personal data held by 777ab — including CNIC details, mobile numbers, bank account references, and transaction histories — is stored using industry-standard AES-256 encryption at rest and TLS 1.3 encryption in transit. Sensitive KYC documents are stored in isolated, access-controlled vaults.
You have the right to access, correct, and request deletion of your personal data at any time, subject to our legal retention obligations. Data subject requests are handled within 30 days of receipt. Contact 777ab support to exercise any of your data rights.
777ab does not sell, rent, or trade your personal data to third-party advertisers or marketing companies. Any sharing with third parties is limited to what is required for payment processing, fraud detection, KYC verification, and our gaming licence compliance obligations.
777ab uses cookies strictly for session management, fraud prevention, and platform performance analytics. We do not deploy third-party tracking cookies for cross-site advertising. You can manage cookie preferences from your browser settings at any time without affecting core platform functionality.
777ab's privacy practices are designed with Pakistani players in mind. Payment method data — including JazzCash and EasyPaisa mobile wallet references — is handled with additional care. We never store full wallet PINs or bank passwords and comply with applicable financial data security standards.
1.1 This Privacy Policy ("Policy") describes how 777ab ("we", "us", "our", or "the Platform") collects, uses, stores, shares, and protects the personal information of individuals ("you", "your", or "the Player") who access or use the 777ab online gaming platform available at 777ab.biz and all associated mobile applications and sub-domains.
1.2 777ab operates under an internationally recognised gaming licence and is committed to maintaining the highest standards of data protection in all jurisdictions where its players are located, including Pakistan. This Policy reflects those obligations alongside 777ab's own ethical commitment to player privacy.
1.3 This Policy should be read alongside 777ab's Terms and Conditions and Responsible Gaming Policy, both of which are incorporated by reference and form part of the overall agreement between you and 777ab.
2.1 777ab collects personal data across several categories depending on how you interact with the platform. The table below summarises the categories of data collected and the specific data points within each category:
| Category | Data Points Collected |
|---|---|
| Identity Data | Full legal name (as per CNIC), date of birth, CNIC number, nationality, selfie photograph submitted during KYC verification |
| Contact Data | Pakistani mobile number (used as primary account identifier), email address, city of residence |
| Financial Data | JazzCash / EasyPaisa mobile wallet account reference, bank account title and IBAN (for HBL, UBL, Meezan Bank transfers), transaction history within 777ab |
| Technical Data | IP address, device fingerprint, browser type and version, operating system, session timestamps, geolocation data (city-level) |
| Usage Data | Games played, bet amounts and outcomes, session duration, feature usage patterns, promotion opt-in history |
| Communications Data | Live chat transcripts, support ticket content, email correspondence with 777ab support |
2.2 Data We Do Not Collect. 777ab does not collect or store full payment card numbers, bank account passwords, JazzCash or EasyPaisa PINs, or biometric data beyond the CNIC selfie submitted for identity verification. We do not collect sensitive personal data relating to racial origin, religious beliefs, health conditions, or political opinions.
3.1 777ab collects personal data through the following channels:
4.1 777ab processes your personal data on one or more of the following legal bases:
5.1 777ab uses the personal data it collects for the following purposes:
5.2 777ab will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent or having a clear legal basis for the new processing activity.
6.1 777ab shares personal data with third parties only where strictly necessary and only with parties who are contractually bound to maintain appropriate data security standards. The categories of third parties with whom data may be shared are as follows:
6.2 777ab does not sell, rent, license, or otherwise commercially transfer your personal data to any third party for their own marketing or commercial purposes. This prohibition is absolute and applies regardless of the commercial arrangements 777ab holds with any third party.
7.1 777ab uses cookies and similar tracking technologies (local storage, session tokens) on the platform. The types of cookies used and their purposes are described below:
| Cookie Type | Purpose | Required? |
|---|---|---|
| Strictly Necessary | Session authentication, CSRF protection, login state management | Yes — cannot be disabled |
| Functional | Remembering language preference, game lobby layout settings, responsible gaming limit preferences | Recommended |
| Analytics | Aggregated, anonymised platform usage data used to improve navigation and game discovery | Optional — consent required |
| Security | Device fingerprinting for fraud detection, bot protection, and account takeover prevention | Yes — cannot be disabled |
7.2 777ab does not use third-party advertising cookies or retargeting pixels. No data collected via cookies on the 777ab platform is shared with advertising networks or social media platforms.
7.3 You may control optional cookies through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging into your 777ab account as they are integral to platform security.
8.1 777ab retains personal data for as long as necessary to fulfil the purposes described in this Policy, including compliance with legal, regulatory, and audit obligations. The following retention periods apply as general guidelines:
8.2 Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be linked to an identifiable individual.
9.1 777ab implements a multi-layered security framework to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. Key security measures include:
9.2 While 777ab employs robust security measures, no digital platform can guarantee absolute security. In the unlikely event of a data breach that affects your personal data, 777ab will notify affected players promptly and report the breach to the relevant regulatory authority in accordance with our licensing obligations.
10.1 As a 777ab player, you hold the following rights in respect of your personal data. To exercise any of these rights, contact 777ab support via live chat or by email at [email protected]. Requests are processed within 30 days of receipt.
11.1 The 777ab platform is strictly intended for adults aged 21 years and above. 777ab does not knowingly collect, process, or retain personal data from individuals under the age of 21. Registration is refused and accounts are closed where a player is found to be under the minimum age requirement.
11.2 If you believe that a minor has registered on 777ab or that 777ab has inadvertently collected personal data from a person under 21, please contact our support team immediately at [email protected]. We will investigate and, where confirmed, delete all associated data promptly.
12.1 777ab operates under an international gaming licence and its infrastructure may involve data processing in jurisdictions outside Pakistan. Where personal data is transferred internationally, 777ab ensures that appropriate safeguards are in place, including contractual data protection clauses with receiving entities that reflect the standards described in this Policy.
12.2 777ab does not transfer personal data to jurisdictions that do not provide an adequate level of data protection without implementing additional contractual or technical safeguards. All international third-party service providers are assessed for data security compliance before engagement.
13.1 777ab reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. Material changes — those that significantly affect how your data is used or your rights in relation to it — will be communicated to registered players via the email address associated with their account at least 7 days before the updated Policy takes effect.
13.2 The "Last Updated" date at the top of this Policy reflects the most recent revision. Your continued use of the 777ab platform following the effective date of an updated Privacy Policy constitutes acceptance of the revised terms. If you do not accept the revised Policy, you may request account closure in accordance with the Terms and Conditions.
14.1 For any questions, concerns, or requests relating to this Privacy Policy or 777ab's data practices, please contact our support team via live chat (available 24/7) or by email. Our team is available in English and will acknowledge all privacy-related enquiries within 24 hours.
14.2 Privacy enquiries and data subject requests should be directed to: [email protected]. Please include your registered mobile number, a description of your enquiry, and — for data subject requests — confirmation of your identity.
14.3 If you are dissatisfied with 777ab's response to a privacy complaint, you have the right to escalate your complaint to the data protection authority in your jurisdiction or to the relevant oversight body under 777ab's gaming licensing authority.
Your data is protected, your identity is secure, and your privacy is our commitment. Explore 777ab's full range of cricket betting, live dealer games, and certified slots — with PKR deposits via JazzCash and EasyPaisa. 21+ only.